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LV= Reviews

LV= offers a 10% discount when you buy online and free 24/7 access to online vets. They pay 96% of claims.

7.5 /10
Based on 2769 reviews
#23 of 30 pet insurers
  • Sentiment Score: 2.0/10
  • 2769 reviews found on websites such as TrustPilot
  • Their £10k Lifetime policy is rated 5 Star by Defaqto
  • 24/7 free access to video consultations with FirstVet
  • 10% discount when you buy a policy online
  • 5% multi-pet discount
  • Payments can be made directly to your vet

Price Band

£ £ £ £ £

Good for

  • Rated 5 stars by Defaqto
  • Rated 4.7/5 by Trustpilot
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84% of consumers read reviews before purchasing
*Based on an independent survey of 1000 people by Compare By Review
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Karen Usher
Cover Purchased
i Reviewed without invitation
Reviewed the Claims experience on 9 Jul 2020


Nobody wants to use their pet insurance, sadly I had too and I have nothing but praise for LV, quick payout, sympathetic ear to listen to my problem when it came to my dog! Worth the money I spent…

Reply by Compare by Review

Sorry to hear that you had to claim on your pet insurance, but it's great to hear that LV was excellent when dealing with your claim.

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Quotes our team received



Buster, a four-year-old Labrador Retriever

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Tinks, a three-year-old Bengal

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Frequently asked Questions

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LV= offer two pet insurance policies; Time-Limited and Lifetime. Their Time-Limited policy covers an illness or condition for a maximum of 12 months from the date of the first treatment up to the limit you choose. This type of cover is most suited to short-term illnesses and injuries. Their Lifetime policy covers your pet for illnesses or conditions that occur during the policy year, up until the policy limit you choose. The policy limit is then refreshed and applied again when you renew your policy, so you have peace of mind that your pet is always covered, provided you remain insured with LV=.

Yes. If you insure more than one pet with them, you'll get a 5% discount.

No. LV= will continue to insure your pets no matter their age. However, their ‘death from illness’ cover will stop when your cat reaches 11 years old and your dog reaches 9 years old.

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