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Purely Pets Reviews

All policyholders can manage their policy and make claims online. They also have access to a 24 hour vet helpline.

8.7 /10
Based on 14409 reviews
#7 of 30 pet insurers
  • 14409 reviews found on websites such as TrustPilot
  • Their Lifetime Gold policy is awarded a 5 Star Defaqto rating
  • Won Best Pet Insurance Provider at the 2019 Insurance Choice Awards
  • Purely Pets advice line
  • Choose an excess from £60
  • Claims can be made online
  • Direct payment to vet
  • Offer 15 levels of Lifetime cover
  • Online customer policy management

Price Band

£ £ £ £ £

Good for

  • £15k maximum vet fees per year
  • Rated 5 stars by Defaqto
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84% of consumers read reviews before purchasing
*Based on an independent survey of 1000 people by Compare By Review
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Buster, a four-year-old Labrador Retriever

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Tinks, a three-year-old Bengal

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Compare Purely Pets insurance policies

Purely Pets offers 15 different lifetime pet insurance policies ranging from £1,000 to £15,000 vet fee cover, so every pet owner can find a policy that best suits both their pet's needs and their budget. 
  Lifetime Bronze Lifetime Silver Lifetime Gold
Vet fees £1,000 - £5,000 £6,000 - £10,000 £11,000 - £15,000
Complementary treatment £500 £750 £1,000
Special diet food £100 £100 £100
Third party liability £1 million £2 million £2 million
Death from accident or illness £1,000 £1,500 £2,000
Boarding fees £1,000 £1,500 £2,000
Holiday cancellation £1,000 £1,500 £2,000
Loss by theft or straying £1,000 £1,500 £2,000
Advertising and reward £1,000 £1,500 £2,000

Making a Purely Pets insurance claim

You can make a new claim or track an existing claim in Purely Pets' online portal. Simply log in to the portal and download and print the claim form. You will need to fill in section 1 of the form and sign the appropriate sections, your vet will then need to do the same with section 2 of the form. Once you've completed the form, you need to send it to Purely Pets along with your pet's full medical history and any relevant invoices that relate to the claim. You can track your claim online and view any correspondence relating to your claim. 

Contact Purely Pets

You can speak to a member of the Purely Pets team by calling 0330 102 5748. Lines are open Monday to Friday 8am-8pm and Saturday 9am-2pm. 

Frequently asked Questions

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Purely Pets offer 15 different levels of Lifetime cover so you can find a policy that suits yours and your pets needs.

No, none of Purely Pets policies offer cover for pre-existing conditions.

Making a claim with Purely Pets is easy. Claims can be made online by logging into the portal. The system allows you to track the progress of your claim and view any correspondence relating to your claim online.

Purely Pets gives you the option of receiving the money yourself or having the money paid directly to your vet, just let them know who you would like it sent to when you fill out the claims form.

Pet Insurance Guides

Check out our insurance guides for more information