Reviews drive the purchase decisions of many people, with nearly 95% of us referring to a trusted site or reading reviews before we make a purchase. We rely on the unfiltered and honest experiences of strangers to advise us on the quality of a service or product. 84% of those surveyed stated that it’s the opinions of real users that influence their decision to buy a product.
Compare by Review understand that reviews are such a prominent part of the purchase process. But whilst technology has drastically improved over the years, it seems that the way we leave reviews has some catching up to do. A recent survey conducted by CBR found that over 50% of people agree that video reviews would be helpful when it comes to purchasing a product or service. This statistic has proven that there is a demand for this feature and we can finally announce that the idea has now come to fruition.
Video is so easily accessible to anyone with a smartphone or laptop, yet when it comes to leaving reviews, we’re all engrained to get writing. Well, at Compare by Review, that’s no longer the case. We’re revolutionising the way people leave and engage with reviews. We’ve embraced the video format and introduced it to our review platform, so users will now be given the option of leaving a written review or a video review, alongside their rating of a provider. Video reviews allow the user to express their feelings and thoughts in a more expressive and animated way through expressions. Users watching the video reviews will pick up on the human-storytelling through signals and tone to allow a better understanding of the nature of the review.
The public is now far more comfortable using video and taking videos of themselves. With 41% of the public willing to be in front of the camera, it shows that the public is embracing not only watching video reviews but starring in them too. The use of video also combats the risk of ‘fake reviews’. Richard Brenkley CMO of CBR explained:
“CBR relies on the public to submit their reviews, good or bad but we’re aware of the risk of fake submissions. The comparison industry has been widely criticised for allowing these fake reviews to be featured but with the drive in innovation, we can combat this risk along with our team of analysts and moderators who vet each one. Video doesn’t give the perpetrator room to hide so you can rely on the fact you’re watching the real deal.”
This new development is key to our pursuit in working for the consumer rather than the provider. By advancing our review platform, we’re putting pressure on providers to make sure they continue to put their customers at the forefront of their businesses. Great customer service is pivotal to retaining custom and achieving a positive experience for customers, especially when it comes to financial based businesses.
Mark Gordon, Chief Executive of Compare by Review added:
“The review and comparison spectrum has long been calling out for a figurehead who puts consumers ahead of revenue. By basing our scores on reviews and not monetary bids from providers, we work on behalf of the customer.”
For users wishing to submit a video, they either need a smartphone with a camera, a camera within their laptop or an external video device which can upload directly to their computer. Videos can be recorded live or uploaded from a file giving users added flexibility. It couldn’t be easier.