AssetSure Bicycle Insurance Reviews - Compare by Review


Assetsure Cycle Insurance Logo

Bicycle Insurance

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AssetSure's policies are completely customisable to your personal needs so you only pay for cover that you'll benefit from.

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Assetsure Cycle Insurance Logo

AssetSure is a specialist bicycle insurance company that provides you with the cover you need for your bicycle, regardless of how much your bike is worth. They offer a comprehensive policy that is designed to be flexible to your personal needs, so whether you bike for pleasure, commuting or competing, you can assure that you’ll have the cover you need with a policy from AssetSure.

Also reviewed on:


Quotes our team received

Price Band

£ £ £ £ £

Quotes our team received

Bicycle Price Image One


Bicycle insurance only based on a £1,000 road bike.

Bicycle only


per year

Personal accident cover


Public liability cover


Bicycle Price Image Two


Bicycle and cyclist insurance based on a £1,000 road bike.

Bicycle & cyclist


per year

Personal accident cover


Public liability cover


What makes Assesture bicycle insurance stand out?

Premium Protection Promise

AssetSure promises to always provide value for money bicycle insurance cover and in the event of a single claim up to £2,500, they guarantee that next year’s premium won’t increase. They also offer a no claims bonus to help keep premiums as low as possible.

Pedal bike insurance claims dealt in house

All bicycle claims are handled in house, meaning they can get your claim dealt with faster. All policies come with a minimum of £500 cycle hire insurance cover and they have an extensive network of bike dealers that support their product.

Extended 30-day cooling-off period

Most insurance policies come with a 14-day cooling-off period, so you can get a full refund if you’re not happy with the policy. AssetSure is confident that you’ll be pleased with the cover they offer so they have extended the cooling-off period to 30 days.

What does AssetSure bicycle cover include?

All of AssetSure’s bicycle insurance policies cover the following as standard:

  • Accidental Damage & Theft

Both of these must-have covers are included with all AssetSure bicycle insurance policies. Loss of bicycle by theft is covered whether you’re at home or away. If your bike is stolen, they’ll replace it on a new for old basis, without deduction for wear and tear.

  • Replacement Cycle Hire

If your bicycle is stolen or damaged in an accident and you’re waiting for it to be repaired or replaced following an approved claim, AssetSure will pay the hire cost of an alternative bicycle from an approved bike dealer in the meantime.

  • Accessories, Helmets & Clothing

Inclusive insurance for your cycling accessories, specialist helmets and clothing. You have the option of increasing the sum insured limits if necessary.

  • Legal Expenses Insurance

All AssetSure bicycle policies include up to £100,000 for legal expenses. A legal team will be appointed to act on your behalf if you’re involved in an accident with a third party.

You can choose to tailor your policy to include the following optional levels of cover:

  • Public Liability

Protects you against claims from a third party, including pedestrians, cyclists or motorists. Choose from either £1 million or £2 million cover.

  • Personal Accident

Provides you with cover if you’re involved in a serious accident whilst on your bicycle. You can choose the level of cover that best suits your personal needs.

  • European Use

You can extend your bicycle insurance policy to cover you for up to 45 days use in the European Union.

  • Competition Use

You can extend your policy to cover you if you’re using your bike to take part in competitions.


Contact AssetSure

Customer service telephone number: 0208 0033 190
Lines are open Monday to Friday 8:30am – 7:00pm. 10:00am – 2:00pm Saturday and closed Sundays.

Claims telephone number: 0208 0033 191
Lines are open Monday to Friday 9:00am – 5:00pm. Closed on weekends but a message service operates.

Address for general correspondence including complaints:
AssetSure c/o Hildon Park Limited
Third Floor, Peek House
20 Eastcheap

Frequently Asked Questions