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Aviva Life Insurance Logo

Life Insurance

(23,560 reviews)

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Aviva Reviews

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Aviva policyholders get access to MyAviva, an online area where they can view policy documents and get exclusive discounts.

Andrew Clatworthy



Easy & Good Value

Best price on the market , very easy to complete

Raisa Ghebu




Great experience.

Thanks for leaving a review, Raisa.





Great Insurance

Aviva is always friendly and helpful whenever I’ve spoken to them. Great insurance at a competitive price. Would recommend.

Thanks for leaving a review, Billie.

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Aviva Life Insurance Logo

Aviva provides financial and insurance services for everyone through all phases of their lives. They encourage their customers to make the best choices about the most precious and delicate aspects of life. Aviva life insurance gives your family financial protection should you pass away within the policy term. It allows you to leave a sum of money behind to help your loved ones maintain their standard of living.


Quotes our team received

Price Band

£ £ £ £ £

Quotes our team received

Life Insurance Pricing Image One


Decreasing term cover quote for £150,000

Life insurance quote


per month

Minimum cover limit


Maximum cover limit


Life Insurance Pricing Image Two


Includes £37,500 critical illness cover

With critical illness cover


per month

Minimum cover limit


Maximum cover limit


Benefits of Aviva Life Insurance

  • Awarded a 5 Star Defaqto rating for their life insurance plan
  • Quick and simple to get a quote with a decision in just over five minutes
  • Flexible cover length, you choose which best suits you and your family
  • Aviva cover will pay out a lump sum if you aren't expected to live for more than 12 months
  • If you separate from your partner, Aviva can split your policy into single policies
  • Aviva will give you up to 90 days free life insurance if you’re taking out the policy to coincide with the purchase of a new home
Compare life insurance providers to see how Aviva’s life insurance performs against their competitors.

What does Aviva life insurance cover?

Aviva life insurance policies offer the following cover:
  • Lump sum payment – choose up to £5 million worth of cover and Aviva will pay out the full amount following a successful claim.
  • Protection if you die – Aviva will pay out a lump sum to your loved ones if you pass away during the policy term.
  • Flexible length of cover – choose the length of cover that best suits your needs, from short-term cover to 50 years, or until you reach the age of 90.
  • A separation benefit – if you separate from your partner, your joint life insurance policy can be split into two single policies. 
  • Terminal illness – Aviva will pay out a lump sum early if you’re diagnosed with a terminal illness that meets their definition and you’re not expected to live longer than 12 months. Once Aviva has made the payment, your policy will come to an end and no further claims will be paid.
  • House purchase cover – if you’re taking out life insurance to coincide with a new home purchase, Aviva will give you 90 days free life insurance. The free cover begins when Aviva has accepted your application and you’ve exchanged contracts or completed missives, provided you’ve given Aviva a future start date that coincides with the completion of your house purchase.

What’s not covered? 

Aviva can’t payout for all circumstances. Exclusions include:
  • Not paying your premiums – if you stop paying, you won’t be able to make a claim.
  • No cash-in value  your Aviva life insurance policy has no cash in value at any time.
  • Death outside the policy term – once your policy term comes to an end, your cover will stop and your loved ones won’t be able to make a claim when you die.
  • Suicide and self-inflicted injuries in the first year – you won’t be covered if you die in the first 12 months of the policy as a result of suicide or intentional, self-inflicted injury. 

Why choose Aviva life insurance? 

  • Aviva is the largest UK insurer with 15 million UK customers. 
  • They’ve been protecting people for over 300 years. 
  • They paid out 98.6% of life insurance claims in 2019, helping 16,000 families with payouts totalling £582 million.
  • They’re a United Nations Momentum for Change award-winner for reducing their environmental impact and for inspiring action on climate change.
  • Their life insurance policies come with access to health and wellbeing services through the Aviva DigiCare+ smartphone app. 

Frequently Asked Questions

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